HD Video Treatment
Tue, 05/20/2008 - 10:20
A client askes me to "treat" HD video for teases and roll outs. The usual stuff, glows, strobes, color mods, and yes even letterbox (argh!). I do it because they ask but, I hate destroying those beautiful pictures. I really don't see other networks doing this on their HD shows. Any suggestions for light "treatments." Yes, most of our audience is still in SD, but the 80's & 90's are over & the HD folks most likely spent at least 3k on a TV to tune in and see me letter box/glow something?! I realize this is what the producers want, but I think it looks terrible. Thanks in advance.
Tue, 05/20/2008 - 11:43
#1
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I did a light treatment the other day for Big 10 track and field... Just used the proc amp to boost luma, drop blacks, and cranked the chroma to about 170%. Then put a soft black box wipe around the edges. I thought it looked cool, and the director liked it. I call it the CSI:Miami treatment...
Tue, 05/20/2008 - 11:16
#2
Zipp, that is the argument I have all the time. YES uses something they call a "boomf", a slight mix between a looping background and the roll out footage. It isn't used every time but some times. They also have an "alt boomf" that I can't remember how that goes. I like to see most of the video and a just a little background.
